Lit Apparel · In the room

LIT: LiveIntentionallyToday

A tank is the hardest thing to photograph honestly — there is nothing between the light and the cloth. Shot close, in the window light of an ordinary afternoon.

8 shapes · 76 pieces

Shop by shape

From a rib tank to a matching hoodie-and-sweats set. Every piece carries its full garment measurements, so you can choose the cut before the size.

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An athlete in the black LIT Fitted Crop Tee driving a knee high mid-stride in a dark gym, edge-lit by a single hard window light behind her.

Exposure 07 · Afterglow

Do the workin the dark

Women's athletic wear for the reps that count, in an empty gym before anyone is watching. Built for those hours, and for showing up again tomorrow.

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Opens in 00:00:00:00

Exposure 07

Afterglow

Women's athletic wear, cut close and built to train in.

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Days

Hours

Minutes

Seconds

Friday, November 6 · 11:00 EDT / 15:00 UTC

LIT Drop Club · Now open

One new tee. Every month.

LIT Drop Club is a monthly tee subscription: a new LIT design each month, in your size, delivered to your door. Theme preview: First Light, a restrained sunrise tee.

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LIT Drop Club · Now open

A new intention. A fresh tee. Every month.

One LIT tee each paid month, in your size, with a new theme to live by. From $34.95/month, shipping to the contiguous United States included.

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A woman in the azure LIT sweat suit lounging on a couch of white clouds in the sky.

Hoodies & Sweats · Comfort

Comfort you can live in

Heavyweight cotton, soft on the inside and roomy through the body. A lined hood that stays up, and sweats with a wide drawcord waist and deep pockets. On Friday night, off Monday morning.

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Drops

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Train with LIT

Made to train in. Here is how we train.

LIT Crew · Monthly membership
Your week, programmed.
Week-by-week training, every movement filmed with its cues, meal prep with the macros done, and an open forum with Kory every Thursday.
- Programs
- Form library
- Kitchen
- Forum
See the plansFree trial on Crew and Crew Training
LIT Crew Camp · Three-month cohort
Three months. One committed crew.
Specialized workout plans, practical recipes and personal support from your coach, in a camp small enough for every member to be known.
- 3 months
- 30 seats
- $150 once
See the campPaid once. Never renews.

Look 01 · Rooftop, 20 minutes after · 7 pieces

Shop the scene

Every piece in the frame, priced and linked. Tap a marker.

Three friends on a city rooftop at golden hour: one in the chocolate LIT Sleeve Hoodie and Mountain Sweats, one in the rust Cropped Mountain Hoodie and Wide-Leg Mountain Sweats, one in the tan LIT Pines Crewneck, LIT Mark Sweats and a brown ribbed beanie.

Journal

Worth reading first

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A man skateboarding along the lip of a concrete bowl at golden hour in the cocoa Live Intentionally Tee and black trousers.

CommunityOct 24, 2026 · 4 min

What Does "Live Intentionally Today" Mean? The Story Behind LIT

LIT stands for Live Intentionally Today. It is on the back of our hoodies, across our tanks and down the strap of every sling bag. Here is what intentional living means to us, and five small ways to practise it starting this morning.

Read the article

Seven LIT hoodies side by side in black, olive, chocolate, red, rust, azure and fuchsia.

Fit5 min

How to Style an Oversized Hoodie (Without Looking Like You Just Woke Up)

Construction

Built for a closer look.

Most clothing is shot under a softbox, which flattens how it is made. We shoot ours under a hard side light, the light that shows every stitch and every shortcut.